There is no debating that those advisors who offer the most comprehensive financial services to their clients command the highest fees and are the most indispensible to their clients.  However, through my blog (http://blog.trustedadvisortoolkit.com) and the forums on The Trusted Advisor Toolkit™ site I still often hear questions from advisors about how to best “market” their services.

Advisors will ask me if they should create expensive “branding” of their services by way of expensive websites, brochures or other multimedia presentations created for potential clients about their services and them personally.  My responses have always been simple and consistent; the best marketing is being the real deal. Offering fully comprehensive financial services to your existing Ideal Clients is the most effective way to “brand” and “market” what you do.

Next time we will explore what "fully comprehensive financial services" means.