In our last issue, I shared my definition of fully comprehensive financial services and explained why I felt other definitions were lacking. All of this leads to the second issue of why being a fully comprehensive financial advisor is the best and only “marketing” you’ll ever need.  You are extraordinarily referable. Your clients are so well-taken care of that they would never allow anyone they know, love or care about to go anywhere else.  Your clients will proactively try to get you to talk to folks they know because they trust that if they don’t meet the profile of the type of client you serve best you will help them by pointing them in the right direction.  Because your clients have such a high-trust relationship with you, they will recognize the value you bring to their lives without you having to say a word or create any “branding.”  Your clients will do your marketing for you because you will in fact be in a “category of one” in their minds.