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Financial Advisors – Can You Clearly Articulate What You Deliver to Clients?

by Mark Little — last modified Jan 19, 2012 12:05 AM

Defining your “deliverables” helps trusted financial advisors explain the many specific things they offer clients when providing comprehensive financial services.

am writing “Deliverables”- is that a term you’re familiar with or is it new to you? 

 

The definition of “deliverables” for me, and that I use within The Trusted Advisor Toolkit™, is anything that you as a financial advisor provide for your client. Now anything you do for them is a client deliverable in a very broad definition. If you offer comprehensive financial services, the number of your deliverables will be considerably more than that of someone who only offers wealth management.

 

Identify your deliverables.

Can you, off the top of your head, formulate how much is entailed in providing comprehensive services? What would you have to provide for your clients so that they can confidently and wisely use financial resources to achieve lifelong goals in spite of what the economy or world events bring?  If you haven’t taken the time to brainstorm and write all of these deliverables down, you won’t be able to create a supportive system that keeps your business running like clockwork.

 

Organize your deliverables.

Don’t overlook the humble checklist for creating a system that delineates all the deliverables needed by your team. When everyone has the checklist, they know what they need to do, nothing can be forgotten. This also helps you have a system in place that ensures the work gets done even if a team member is unable to do the work because of illness.

 

What kind of promise can a trusted advisor make when providing comprehensive deliverables?  

Your promise could go something like this… “Let me tell you exactly what you’re going to get. I’m going to tell you exactly how much you should have in cash reserves, how to get it there and keep it there. We’re going to take a look at your debt, and then we’ll give you specific advice on how to reduce or ultimately eliminate your debt on a schedule that really works for you. We’re going to look at every type of insurance that exists and tell you these three things – if you should have it, how much you should have, and what’s the right kind of insurance for you. Then we’re going to look at how your assets are allocated and give you advice on how to best deploy or allocate those assets.”

That’s a really huge promise.  Not only are you outlining specific plans of actions, you’re also implying that you’ll supply a great many other services to that client necessary to fully implementing those action plans.

 

Do you have all 143 Deliverables? 

For the first time in the history of the financial services industry, The Trusted Advisor Toolkit™ has defined comprehensive financial services as 143 Deliverables across the five major areas of finance, tax, financial planning, money management, estate planning, and insurance.  So, of the 143 Deliverables, how many are you able to identify and deliver at a high-level to your clients?

 

Wondering which deliverables you should start with? Why start from scratch when you can find every checklist driven process you need in The Trusted Advisor Toolkit™?  Imagine having all the templates, processes and training you need to fulfill your commitment to providing comprehensive services for your clients. If you do not already have a membership to our system you can register now at no charge for our basic level of membership.

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Weblog Authors

Lorri Morin

Lorri Morin

Mark Little

Mark Little

Mark Little

Mark Little
Mark McKenna Little Speaker, Author & Trusted Advisor. In 1999 I was ready to leave the financial services industry; not because I wasn’t financially successful (I had built a multi-six figure business), but because I was overwhelmed. I had waaay too many clients & worked 84 hours per week. Rather than quit my business, I decided to try one last thing: I became passionate about relentlessly creating and implementing organized documented systems and processes into my practice. I was able to reduce my workweek to 3 days a week while quadrupling my income to well over $1 million per year of predictable recurring revenue.

Mark Little

Mark Little