Have you ever had a conversation with a prospective client who’s been burned by a money manager or financial advisor in the past?  It’s only natural that if a client has had a bad experience with an untrustworthy financial advisor they’ll be leery about engaging another.

I don’t believe that most financial advisors are unworthy of trust.   Personally, I'm inspired by most advisors.  But it does bring up the issue of trust and how to be worthy of trust.

I don't concern myself with how the individual clients make the decision to trust their advisor. Every individual has their own method of deciding whom they will give trust to, so it's too big of an issue to address in a blog post. What should be focused on is how can we, as financial advisors, be worthy of more trust. The responsibility is on us, as advisors. 

You can't control how clients think, but you can control whether you, as a financial advisor, are worthy of trust or not. It's an integrity issue. The more your client sees you committed to providing extraordinary financial services for them the stronger their trust becomes. 

Some ways that trust can be earned is by:

• Offering more fully comprehensive financial services to your clients than you’re currently offering. 
• Making the services you offer more conflict-free, where the value is placed more on the advice rather than the products recommended.
• Creating a better system that proactively helps clients avoid financial "blow-ups." 
• Helping clients make smarter choices about their money in even more areas of finance than they currently feel they're able. 
• Being the "real deal" when you offer top-tier advice to your clients because you've recruited the most experienced team of experts to give that advice. 

I'm sure you'll agree with me that most financial advisors got into this business to do well themselves by helping clients do well financially. What our industry lacks are systems and processes to help advisors deliver on that vision. You’ll find the systems and process you need within The Trusted Advisor Toolkit™.  You can register for a basic membership now at no charge. 

What do you do to earn the trust of your clients?  Please, leave a comment.  I’d like to hear your thoughts.