62 Trusted Advisor Temptations to Resist (Part 11)
Other Multifarious Pitfalls to Resist (continued)...
56. Tempted to pull punches rather than (skillfully & gracefully) telling the truth.
57. Tempted to not challenge false assumptions (including our own).
58. Tempted to make clients feel comfortable rather than seriously confronting their biggest issues.
59. Tempted to not gain the skill to help Ideal Clients put important issues in context.
60. Tempted to be a “one-man band” versus the CEO of a comprehensive financial planning business.
61. Tempted to forget that not doing everything you can for your Ideal Clients is mortifying.
62. Tempted to be a salesperson rather than a Trusted Advisor.




