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Benefits of Becoming a Trusted Advisor™

by Mark Little — last modified Jul 29, 2011 02:40 PM

Brief summary of three key benefits of becoming a Trusted Advisor™


The financial services industry as we have known it has changed forever, and a paradigm shift has resulted.  With the uncertainty created by the economy, financial markets, government interventions and world events, gone forever is the notion that a financial advisor can sit down with a potential Client, have a brief goals conversation, “pencil out” a simple game plan and then expect to be handsomely compensated through commissions or fees generated by various financial products recommended.

The move has been on within the financial services industry for over a decade for financial advisors to become more comprehensive with their financial advice and add significantly more value to their affluent Clients’ lives.  Economic, market and world events accelerated this shift.  In 2008, the old sales model was blown up forever in the financial services industry.  The overall cost structures of the financial services and money management industries have been a significant burden for years and are now outdated.

A new paradigm has been needed in the financial services industry for some time and a new value proposition is now required for financial advisors.  It’s a refreshing time for financial advisors who have made the commitment, or recommitted, to delivering even more comprehensive financial services to their Ideal Clients. The Trusted Advisor Toolkit fulfills this need.

Add to this commitment a devotion to running a business that is “up front and fully disclosed” when it comes to all fees, costs, and conflicts related to your advice and you have a formula that is pure magic.  In this changed environment we call the financial services industry you will be “the real deal.”

This comprehensive financial service will allow you to “Deliver the Promise” of three things to every Ideal Client:

  1. We’ll have created for you the greatest probability you will accomplish your goals by the target dates you set.
  2. You’ll make smart choices about your money in all areas of finance.
  3. Your financial house will be in perfect order and because we have a proactive process your financial affairs will stay in perfect order for the rest of your life.

The financial services industry may have changed forever, but the material in this module will equip you with a value proposition that is attractive to affluent Clients and will solve one of the foremost financial dilemmas they confront: “How will I find advisors who are highly skilled, offer comprehensive service in all areas of finance, and worthy of my trust?”

So what’s the benefit of becoming a Trusted Advisor™?

Assuming this is what you want, the benefit to you is that you’re a bona fide comprehensive financial advisor, and not a product or service salesperson, or otherwise not “the real deal.”  You will be viewed as an authentic comprehensive financial advisor by Clients and peers alike.

For more information, visit TrustedAdvisorToolkit.com to learn how you can become a fully comprehensive Trusted Advisor.


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Weblog Authors

Lorri Morin

Lorri Morin

Mark Little

Mark Little

Mark Little

Mark Little
Mark McKenna Little Speaker, Author & Trusted Advisor. In 1999 I was ready to leave the financial services industry; not because I wasn’t financially successful (I had built a multi-six figure business), but because I was overwhelmed. I had waaay too many clients & worked 84 hours per week. Rather than quit my business, I decided to try one last thing: I became passionate about relentlessly creating and implementing organized documented systems and processes into my practice. I was able to reduce my workweek to 3 days a week while quadrupling my income to well over $1 million per year of predictable recurring revenue.

Mark Little

Mark Little