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I hope that if it was not clear before, it is not less clear now.

by Mark Little — last modified Mar 29, 2011 12:00 AM

Most clients want simple and clear recommendations and action items from their financial advisors.

 

Why is it that so few financial professionals (including accountants, attorneys, financial planners, money managers and insurance people), give clear & simple recommendations to clients.

Most clients don't want to know which tax code allows something, or what a mid-cap stock fund is, or the difference between a revocable and an irrevocable trust.  Consider that most of your Potential Ideal Clients would prefer to simply have a competent advisor worthy of trust who will tell them simply & clearly what needs to be done. Simple straight-forward action items.

No lessons about insurance, or dollar cost averaging or tax strategies, but rather a concise and thorough information-gathering fact-finding conversation followed by simple clear action items.

Your meetings will be shorter and your clients will love you even more than they do right now (especially if you, as the financial team leader, insist that every financial professional in all of your clients' lives do the same).

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Weblog Authors

Lorri Morin

Lorri Morin

Mark Little

Mark Little

Mark Little

Mark Little
Mark McKenna Little Speaker, Author & Trusted Advisor. In 1999 I was ready to leave the financial services industry; not because I wasn’t financially successful (I had built a multi-six figure business), but because I was overwhelmed. I had waaay too many clients & worked 84 hours per week. Rather than quit my business, I decided to try one last thing: I became passionate about relentlessly creating and implementing organized documented systems and processes into my practice. I was able to reduce my workweek to 3 days a week while quadrupling my income to well over $1 million per year of predictable recurring revenue.

Mark Little

Mark Little