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The early bird might get the worm, but the second mouse gets the cheese.

by Mark Little — last modified Feb 23, 2011 07:25 AM

You can tell the pioneers... they're the ones with the arrows in their backs.

 

Re-inventing the wheel is what most financial advisors are all about.  Your competitive advantage is in knowing that most advisors are "rugged individualists" who take pride in saying "I did it my way."  The idea of following a proven system or financial services business methodology does not appeal to most financial advisors because it was not created by them, and only a small percent have any desire to follow any consistent process.

So, for the few who prefer not to re-invent the wheel, and are happy to provide consistently provide value to your Ideal Clients, know this, you are in the minority.  So, as you implement systems and processes which have been proven to provide not ordinary, but extraordinary value to clients, don't despair as you contemplate the effort ahead.  Bear in mind that those financial advisors who have gone before you in the lives of all your future Ideal Clients might have made a convincing argument at the beginning of the relationship but ultimately could not "deliver on the promise."  Doing things "their way" didn't work, their good client left.  

By following a methodology long-proven by others you will win, you will "deliver on your promises," and you will be indispensable to every Ideal Client. 

 

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Weblog Authors

Lorri Morin

Lorri Morin

Mark Little

Mark Little

Mark Little

Mark Little
Mark McKenna Little Speaker, Author & Trusted Advisor. In 1999 I was ready to leave the financial services industry; not because I wasn’t financially successful (I had built a multi-six figure business), but because I was overwhelmed. I had waaay too many clients & worked 84 hours per week. Rather than quit my business, I decided to try one last thing: I became passionate about relentlessly creating and implementing organized documented systems and processes into my practice. I was able to reduce my workweek to 3 days a week while quadrupling my income to well over $1 million per year of predictable recurring revenue.

Mark Little

Mark Little