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Ideal Clients

Mar 19, 2013

How to Move a Non-Ideal Client to Your Ideal Client Community

by Mark Little — last modified Mar 19, 2013 12:05 AM

Smoothly move a non-ideal client to your ideal client community by utilizing this itemized checklist. read more...

Feb 27, 2013

What to Do when a Client Asks to Waive Part of your Comprehensive Services

by Mark Little — last modified Feb 28, 2013 12:05 AM

Identify the underlying reasons why a client might want to waive part of your comprehensive services so you can clarify the situation. read more...

Jun 12, 2012

Trusted Advisors Make Time Count by Concentrating on These Three Priorities

by Mark Little — last modified Jun 12, 2012 12:05 AM

When a financial advisor focuses on these three priorities, business and personal life prospers. read more...

May 10, 2012

How Financial Advisors Should Decide Which Clients They Should Let Go

by Mark Little — last modified May 10, 2012 12:05 AM

Financial advisor must carefully assess whether existing clients are ideal clients. If they aren’t, learn how to replace them without damaging your bottom line. read more...

May 08, 2012

The Financial Advisor’s Dilemma – Recurring Revenue versus “One Time” Revenue

by Mark Little — last modified May 08, 2012 12:05 AM
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Learn how to calculate the annual recurring revenue from every client family in order to determine who your ideal clients are. read more...

Apr 17, 2012

Commonsense Wisdom for Financial Advisors Who Want Grow Their Business

by Mark Little — last modified Apr 17, 2012 12:05 AM

Referrals from ideal clients come when you show yourself to be the rare breed of financial advisor who delivers real and consistent comprehensive financial services. read more...

Apr 05, 2012

Financial Advisors – Are You Cheating Your Clients?

by Mark Little — last modified Apr 05, 2012 12:05 AM

For various reasons, financial advisors have difficulty disengaging from non-ideal clients. When you’re truly looking out for their best interest, you can have that conversation with confidence. read more...

Feb 20, 2012

Three Meetings Financial Advisors Should Have with New Clients

by Mark Little — last modified Feb 21, 2012 12:05 AM

These three one-time-only meetings prepare your new clients to benefit the most from your comprehensive financial planning services. read more...

Jan 23, 2012

A Script for Financial Advisors Who Want to Offer More Comprehensive Services

by Mark Little — last modified Jan 24, 2012 12:05 AM

Want to change how you do business? Script out your conversation before talking with your clients so you clearly present the benefits and your delivery will be smooth, heartfelt, and thorough. read more...

Jan 04, 2012

How to Earn Trust – Tell Your Potential Clients the Whole Truth Up Front

by Mark Little — last modified Jan 05, 2012 12:05 AM

When talking with a potential client, a financial advisor needs to clearly reveal his or her profile of an ideal client, even the amount of financial assets required in order to qualify as one. read more...

Jan 02, 2012

How Financial Advisors Can Focus on Ideal Clients and Filter Out the Rest

by Mark Little — last modified Jan 03, 2012 12:05 AM
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Review these blogs for tips on identifying your ideal client. read more...

Dec 28, 2011

The Top Ten Questions Clients Ask Financial Advisors and How to Answer Them

by Mark Little — last modified Dec 29, 2011 12:05 AM

Learn simple answers for three of the top ten pivotal questions that potential clients have. read more...

Dec 12, 2011

How Trusted Advisors “Get It” So Their Clients Feel Understood

by Mark Little — last modified Dec 13, 2011 12:05 AM

Walking in your clients’ shoes and defining how you solve their problems will make you trusted as a financial advisor. read more...

Jul 22, 2011

Key Financial Plans Essential to your Best-in-Class Deliverables Team

by Mark Little — last modified Jul 22, 2011 12:00 PM

Imagine how building a Best-In-Class team of experts would positively contribute to a growing client base and thriving business. read more...

Mar 19, 2011

A Day Without Sunshine is Like, Night

by Mark Little — last modified Mar 19, 2011 12:00 AM

Have you considered that what you believe clients value in a Trusted Advisor may be night and day from what they actually value most? read more...

Aug 20, 2010

Do Not Expect the Media to Describe Your Value

by Mark Little — last modified Aug 20, 2010 04:00 PM

Doing an adequate job of describing your value and distinguishing between what makes you a different type of financial advisor and the services you provide is better than leaving it up to the media to drive your ideal client to you. read more...

Aug 10, 2010

Politely Disengaging

by Mark Little — last modified Aug 10, 2010 09:45 PM

How does an advisor disengage from non-ideal clients when transitioning to a select group of ideal clients receiving comprehensive services? read more...

Mar 23, 2010

Complete the “Mental Shift”

by Mark Little — last modified Mar 23, 2010 04:00 PM

How successful financial advisors can make the mind shift and capture what their Ideal Clients want. read more...

Mar 16, 2010

A Lesson in “Missing the Point”

by Mark Little — last modified Mar 16, 2010 04:00 PM

In the financial services industry, it’s easy to miss the simple things which Ideal Clients value the most. To address their greatest values, use a process that orchestrates all the people in your Ideal Client’s financial life. read more...

Mar 08, 2010

Strangely, Most Experts Avoid Recommendations

by Mark Little — last modified Mar 09, 2010 11:30 AM

Do your Subject Matter Experts provide recommendations, or do they give skilled advice and general (non-specific) counsel? read more...

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Weblog Authors

Mark Little

Mark Little

Mark Little

Mark Little

m778little

m778little

Mark Little

Mark Little
Mark McKenna Little Speaker, Author & Trusted Advisor. In 1999 I nearly left the financial services industry, forever. I had built a multi-six figure business but I was killing myself working 84 hours per week trying to serve waaay too many clients on a transaction basis. Rather than quitting I decided to try one last completely radical idea: I crafted an entirely different business model focused on delivering TRULY comprehensive financial services. And it worked! I reduced my workload to just 3 days per week while quadrupling my business to well over $1 Million per year of predictable recurring revenue.

Lorri Morin

Lorri Morin